Unknown American Airlines Advertising Jingle Record - "Fly the American Way".

Description

FROM THE ESTATE OF ROBERT B. SOUR, MANHATTAN SONG WRITER AND PAST PRESIDENT OF BROADCAST MUSIC INC. (BMI): AN ORIGINAL, POSSIBLY UNIQUE RECORDING OF AN UNKNOWN ADVERTISING JINGLE FOR AMERICAN AIRLINES, 1970-1971 - "FLY THE AMERICAN WAY IN 1971". I CAN FIND NO INFORMATION ON THIS SONG BEING USED BY AMERICAN AIRLINES AND THIS COULD LIKELY BE A ONE OFF.
ROBERT SOUR BEGAN HIS CAREER WITH BROADCAST MUSIC INC. IN NEW YORK CITY AS A LYRIC EDITOR IN 1940 AS THE COMPANY WAS LAUNCHED. HE WORKED HIS WAY UP TO PRESIDENT OF THE COMPANY IN 1965. DURING HIS MANY YEARS WITH BMI HE HAS HELD MANY POSITIONS WHICH HAS ENABLED HIM TO DEVELOP CLOSE TIES WITH MANY SONGWRITERS, COMPOSERS FROM POP TO CONCERT MUSIC, NOT ONLY IN NEW YORK BUT ALL OVER THE U.S. HE HAD WRITTEN OVER 100 PUBLISHED SONGS AND WAS CO-LYRICIST OF THE ICONIC JAZZ CLASSIC "BODY & SOUL" ALONG WITH THE TALENTED MAESTRO JOHNNY GREEN. HE ALSO WAS AN EXECUTIVE WITH THE AMERICAN GUILD OF (MUSIC) AUTHORS AND COMPOSERS (AGAC).
MANY RECORDINGS FROM SOUR'S PERSONAL COLLECTION WILL BE LISTED INCLUDING STUDIO DEMO RECORDINGS AND OTHER VINTAGE RECORDS.
LISTED HERE IS A SCARCE - IF NOT UNIQUE IN THIS FORMAT, 45 RPM RECORDING OF A MUSICAL JINGLE ADVERTISING SONG FOR AMERICAN AIRLINES CIRCA 1970-1971. THIS RECORD APPEARS IN LIKE NEW, NEVER PLAYED CONDITION BUT IS BEING LISTED AS USED. ALSO INCLUDED ARE THE WRITTEN WORDS AND MUSIC FOR THE SONG - AS WRITTEN BY SONGWRITER ROBERT SOUR. ON PAPER, SOUR TITLES THE SONG "FLY (IT) THE AMERICAN WAY". POSSIBLY SOUR WROTE THIS ADVERTISING SONG AT THE REQUEST OF AMERICAN AIRLINES BUT IT WAS NEVER USED IN A NATIONAL CAMPAIGN.
I HAVE LISTENED TO THIS RECORD AND IT PLAYS THROUGH FINE. BOTH SIDES OF THE RECORD ARE THE SAME, POSSIBLY TWO TAKES. THE SONG HAS A DIXIELAND UPBEAT TEMPO TO IT. IT IS PERFORMED BY THE ALLAN LOGAN ORCHESTRA WITH VOCALS BY BERNIE KNEE, A WELL KNOWN STUDIO SINGER OF THE PERIOD. THE SONG IS SUNG EXACTLY AS IT IS SHOWN ON THE PICTURED LYRIC SHEET, WITH REPEATS. SAME IS INCLUDED WITH THIS LISTING.
SINCE THIS COMMERCIAL JINGLE WAS PROBABLY NEVER USED BY AMERICAN AIRLINES IN IT'S ADVERTISING CAMPAIGN I WOULD THINK THAT THIS WOULD BE A VERY DESIRABLE RECORDING TO HAVE FOR THE COLLECTOR OF AIRLINE MEMORABILIA, PARTICULARLY AMERICAN AIRLINES. ANOTHER RECORDING OF THIS JINGLE, A STUDIO TEST PRESSING, IS CURRENTLY BEING OFFERED IN A SEPARATE AUCTION LISTING.
THIS RECORD WILL BE SHIPPED IN A STURDY RECORD MAILER.
ANY ADDITIONAL INFORMATION NEEDED, JUST ASK.